Orchestra is a family of independent design systems belonging to the brands of the Growens group. They share a common vision and guiding principles.
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Each brand of the Growens group is unique and has specific design needs. This is why one solution can't fit all the digital touchpoints. Depending on the business context, the Design System must adapt flexibly and accordingly.
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We have principles for our design work that transcend cultures and individuals. The Design Systems included in Orchestra are inspired by these principles in order to have a concrete impact on the design maturity and workflow.
broadly and deeply,
partnering better
efforts across projects,
LOBs, and channels
the moments that
maximize impact
measure the impact of our work, both for humans and for the business
collaboratively the human context before working on it
A flexible approach enables our brands to craft their unique Design Systems freely. Each Design System works independently while sharing the same brand guidelines with other Design Systems within the brand.
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In a handful of years, we shaped a new approach for Design Systems and created new assets for our brands.
Now that you've had a hint of the melody, explore the brand guidelines and assets to fully enjoy the sound of Orchestra.
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We are always open to discuss our work and share ideas. If you want to know more about the project or get in contact with the Growens design team, please fill in this form.
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At Growens, designers are part of a diverse Design Community, here rocking a bodystorming class.
